{"title":"Whole Fish","description":"\u003cp\u003eCleaned, scaled and delivered on the bone, these are the fish we reach for when we want dinner to be simple. Cook them in one piece and the flesh stays noticeably moister, with the skin and bones doing the work of holding in flavour.\u003c\/p\u003e\n\u003ch4\u003eHow To Cook Them\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSteam\u003c\/strong\u003e with ginger and spring onion for the cleanest taste\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePan-fry\u003c\/strong\u003e in a hot pan until the skin crisps\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrill\u003c\/strong\u003e over high heat and finish with lemon\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBraise\u003c\/strong\u003e in soy, garlic and a little sugar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eGood To Know\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eArrives cleaned and ready to cook\u003c\/li\u003e\n  \u003cli\u003eSold in 2 kg packs\u003c\/li\u003e\n  \u003cli\u003eKeep refrigerated and cook within 2 days, or freeze on arrival\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"fresh-whole-golden-pomfret","title":"Fresh Whole Golden Pomfret","description":"\u003cp\u003eA favourite across Asian kitchens, this deep-bodied ocean fish is prized for its clean, sweet flavour and tender, almost buttery flesh. Each fish is landed fresh and delivered whole, so you get the full flavour and none of the guesswork.\u003c\/p\u003e\n\u003cp\u003eIts mild taste and soft texture make it endlessly adaptable - gently steamed with ginger and spring onion, pan-seared until the skin crisps, or simmered in a light coconut broth.\u003c\/p\u003e\n\u003ch4\u003eWhy You Will Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean, sweet flavour\u003c\/strong\u003e - mild enough for delicate dishes, rich enough to stand on its own\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTender flesh\u003c\/strong\u003e - soft, fine flakes that stay moist when cooked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhole fish convenience\u003c\/strong\u003e - cleaned and ready for the pan or the steamer\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEveryday versatility\u003c\/strong\u003e - steam, fry, grill or braise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eGood To Know\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 2 kg\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppearance:\u003c\/strong\u003e silvery body with golden-tinged fins and tail\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e firm yet delicate, with few small bones\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e refrigerate and cook within 2 days, or freeze on arrival\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePerfect For\u003c\/h4\u003e\n\u003cp\u003eWeeknight dinners, family table spreads and festive menus. Steam it whole for a classic centrepiece, or fry it until golden for a crisp, crowd-pleasing plate.\u003c\/p\u003e","brand":"FRASER MACKAY","offers":[{"title":"Default Title","offer_id":50519445504057,"sku":null,"price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5766\/6361\/files\/golden-pomfret_1.jpg?v=1790049595"},{"product_id":"fresh-wild-caught-yellow-croaker","title":"Fresh Wild-Caught Yellow Croaker","description":"\u003cp\u003eKnown for its golden sheen and remarkably delicate flesh, this wild-caught ocean fish has been a prized catch in Asian cooking for generations. The meat is fine, sweet and soft, with a clean finish that needs very little to shine.\u003c\/p\u003e\n\u003cp\u003eDelivered fresh and whole, it suits everything from a simple pan-fry to a slow braise. Its gentle flavour also makes it a natural fit for lighter, broth-based dishes.\u003c\/p\u003e\n\u003ch4\u003eWhy You Will Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFine, sweet flesh\u003c\/strong\u003e - soft texture with a clean ocean finish\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNaturally rich\u003c\/strong\u003e - a good source of omega-3 and quality protein\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReady to cook\u003c\/strong\u003e - cleaned and portioned for the pan\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTruly versatile\u003c\/strong\u003e - fry, steam, braise or bake\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eGood To Know\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 2 kg\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppearance:\u003c\/strong\u003e golden-yellow body with a pale belly\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePortion:\u003c\/strong\u003e roughly 200 to 300 g per fish\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e refrigerate and cook within 2 days, or freeze on arrival\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePerfect For\u003c\/h4\u003e\n\u003cp\u003eComforting home cooking and special occasion tables alike. Try it crisped in a hot pan with a pinch of salt, or braised gently with soy, ginger and a touch of sugar.\u003c\/p\u003e","brand":"FRASER MACKAY","offers":[{"title":"Default Title","offer_id":50519448649785,"sku":null,"price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5766\/6361\/files\/yellow-croaker_1.jpg?v=1790049612"},{"product_id":"fresh-sea-bass-whole-and-filleted","title":"Fresh Sea Bass, Whole and Filleted","description":"\u003cp\u003eClean, delicate and reliably tender, this sea bass comes as one whole fish plus two prepared fillets, so you can roast the whole fish as a centrepiece and keep the fillets for a fast midweek plate.\u003c\/p\u003e\n\u003cp\u003eIts fine, sweet flesh and subtle flavour make it one of the most forgiving fish to cook, whether you are steaming it gently or searing it to a crisp finish.\u003c\/p\u003e\n\u003ch4\u003eWhy You Will Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTwo ways in one pack\u003c\/strong\u003e - a whole fish and two fillets, ready to go\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFine, sweet flesh\u003c\/strong\u003e - a clean flavour that suits any seasoning\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHolds together well\u003c\/strong\u003e - firm enough to sear, delicate enough to steam\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eResponsibly sourced\u003c\/strong\u003e - selected with sustainability in mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eGood To Know\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 2 kg\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAppearance:\u003c\/strong\u003e silver-grey skin with darker markings\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eContents:\u003c\/strong\u003e one whole fish and two fillets\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e refrigerate and cook within 2 days, or freeze on arrival\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePerfect For\u003c\/h4\u003e\n\u003cp\u003eElegant dinners and easy weeknights alike. Roast the whole fish with lemon and herbs, or pan-sear the fillets and finish them with browned butter.\u003c\/p\u003e","brand":"FRASER MACKAY","offers":[{"title":"Default Title","offer_id":50519457562681,"sku":null,"price":45.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5766\/6361\/files\/sea-bass_1.jpg?v=1790049668"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/5766\/6361\/collections\/golden-pomfret_1.jpg?v=1790050095","url":"https:\/\/frmatech.shop\/collections\/whole-fish.oembed","provider":"FRASER MACKAY","version":"1.0","type":"link"}